client: SUPER ROD
info: PRODUCT CATALOGUE (WORK SMARTER, NOT HARDER CAMPAIGN)
Super Rod design and manufacture tools for trades that install cables with the
principals that innovation will save time and money. With a slogan of ‘Listen,
Innovate and Deliver’ they take this spirit into everything they do.
They are regularly recognised for their achievements and have won
The Queen's Award for Enterprise on numerous occasions.
They wanted a catalogue design that reflected the new brand of the company;
displayed their products in clear, presentable format and included all the relevant
information their customer’s required.
client: SUPER ROD
info: RE-BRANDING
Super Rod design and manufacture tools for trades that install cables with the
principals that innovation will save time and money. With a slogan of ‘Listen,
Innovate and Deliver’ they take this spirit into everything they do.
They are regularly recognised for their achievements and have won
The Queen's Award for Enterprise on numerous occasions.
Working closely with the team, we delivered a strong brand guide that works
comprehensibly alone but also flexible enough to work in harmony with
advertising campaigns such as ‘Work Smarter, Not Harder’.
client: SUPER ROD
info: POINT OF SALE & ADVERTISING
Super Rod design and manufacture tools for trades that install cables with the
principals that innovation will save time and money. With a slogan of ‘Listen,
Innovate and Deliver’ they take this spirit into everything they do.
They are regularly recognised for their achievements and have won
The Queen's Award for Enterprise on numerous occasions.
The ‘Work Smarter, Not Harder’ campaign with its bold, robust typography,
graphics and branded colour palette was assigned to its Point Of Sale stands
for a clear brand message.
client: LAGUNA CAFE BAR GALLERY
info: BRANDING & ADVERTISING
A family run business opened in 2009 in the beautiful Gold Coast, Australia.
Serving a community of beach lovers just an hour from cosmopolitan Brisbane.
We created a modern identity and brand with strong aboriginal ties to highlight
its heritage and the art which is exhibited in their gallery.
client: LAGUNA CAFE BAR GALLERY
info: WEB, ILLUSTRATION & ADVERTISING
A family run business opened in 2009 in the beautiful Gold Coast, Australia.
Serving a community of beach lovers just an hour from cosmopolitan Brisbane.
The new website offers comprehensive and 'easy to use' navigation and also uses
friendly graphics to encourage user interaction. A colourful platform to promote
its services, incentives and events.
client: TKYO CLOTHING
info: BRANDING, ADVERTISING & ILLUSTRATION
TKYO is an urban clothing company based in Harajuku, Tokyo. Inspired by extremely
diverse modern cultures which surround them and the traditional, they enjoy creating
a unique twist on these very different sources of inspiration.
We developed a brand and style that is contemporary, yet could include nostalgic
elements that make their clothes idiosyncratic in today’s fashion market.
client: MINNIE MORTIMER FASHION
info: BRANDING
Minnie Mortimer creates her own elegant designs inspired by what she
likes to wear. Her designs can be found in her two shops based in New York
and Los Angeles.
We created a distinctive, stylish identity that could be used on a variety
of materials at different sizes that will communicate to her targeted clientele.
The logo also has the ability to be converted into an intriguing pattern.
client: CITY - PHNOM PENH MAGAZINE
info: EDITORIAL & ILLUSTRATION
The City - Phnom Penh monthly magazine is distributed throughout cafes,
bars and hotels as an informative guide to visitors and expat communities.
We created an illustration that was powerful and evocative and used bold,
defiant typography to maintain the right 'tone' for the article.
